Senior Analyst III (Marketing US/B2B Acquisition)
Company: Wayfair LLC
Location: Boston, MA
Posted on: May 22, 2019
Job Description:
Multiple Openings. Senior Analyst III (Marketing US/B2B
Acquisition) for Wayfair LLC in Boston, MA to analyze and optimize multimillion dollar marketing budget to meet ROI goals
and grow business; drive entire marketing channel including budget, campaign execution, and revenue growth;
develop strategy for priority initiatives and drive step change improvements in performance; utilize Google AdWords to
optimize campaigns on ongoing basis; closely monitor campaign performance daily, identify trends, react to
deviations, and optimize quickly and strategically; cultivate and strengthen relationships with external partners
and vendors; institute rigorous test-and-learn methodology; and join with Data Science and Engineering teams to
contribute to continuous improvement of customer experience. Requires Master's degree in Finance,
Engineering, Mathematics, Economics, Statistics or similar quantitative field (willing to accept foreign education
equivalent) plus two (2) years of experience performing quantitative and statistical modelling for business analysis or,
alternatively, a Bachelor's degree in Finance, Engineering, Mathematics, Economics, Statistics or similar
quantitative field (willing to accept foreign education equivalent) and five (5) years of experience performing
quantitative and statistical modelling for business analysis.
One year of experience must include: Creating strategic roadmaps for
growth and managing implementation against deadlines and milestones; Performing experimental design and
hypothesis testing including A/B testing and Multivariate testing (MVT); Building predictive models, using
historical data to predict target markets, customer segments, messaging and spending; Evaluating predictive models
including ROI analysis and back testing on historical data for evaluating future predictions; Interfacing
with cross-functional teams, UE designers, graphic designers, Data Science, Big Data Analytics, StoreFront, Ad
Tech, and QA teams; Leading cross functional teams of engineers, data scientists, and other specialists throughout the
strategic growth initiative development process; Developing business cases and financial strategy for product
development, including defining business goals, creating execution steps, and analyzing business return;
Reporting on business case analysis and revenue analysis using Excel; and Developing presentations using PowerPoint. Wayfair LLC is willing to accept a suitable combination of
education, experience, and/or training to satisfy the requirements. Apply online:
https://www.wayfaircareers.com/jobs/4294536002?lang=en-us
Keywords: Wayfair LLC, Taunton , Senior Analyst III (Marketing US/B2B Acquisition), Computer , Boston, MA, Massachusetts